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2000+
HR & Business Leaders
1000+
Participating Organisations
100+
CXOs
50+
Global Speakers
30+
Knowledge Sessions
15
Learning Hours
AI is transferring HR
Experience what works.
AI is moving from possibility to practice.
For business & HR leaders, the opportunity is to understand where AI can create real value, how work and talent practices need to be redesigned, and how to move from experimentation to impactful implementation.
SHRM MENA Annual Conference & Expo 2026 brings this opportunity to life through the Regions' First HR + AI Lab, a large-scale executive experience focused on real-world applications across HR, talent and work.
The Experiential Heart of SHRM MENA'26
It combines the scale of flagship annual event along side marquee speakers, an executive
audience, global perspectives and a powerful experiential Expo.
WATCH
Get the perspective
Main-stage keynotes, executive viewpoints, real case studies, demonstrations and debates
EXPLORE
Get close to the application
Prompt Clinics, AI Surgery, AI Office Hours, live demonstrations and expert conversations.
BUILD
Turn an HR challenge into an AI solution
Follow a structured path, work through a Capstone challenge, and test thinking and build your own AI HR Blueprint.
SPEAKERS
Guest of Honor
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H.E. Ohood bint Khalfan Al Roumi
Minister of State for Government Development and the Future, Chairwoman of the Federal Authority for Government Human Resources
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Betty Thompson
Chair, SHRM Board of Directors
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Achal Khanna
CEO
SHRM MENA & APAC
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Shiv
Operating Partner
Advent Private Equity
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Dina Kadry
Senior Vice President and Chief People Officer for International Beverages at PepsiCo
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Steve Cadigan
Talent Hacker & Advisor
Cadigan Talent Ventures &
LinkedIn's First CHRO (Former)
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Alain Bejjani
Former CEO, Majid Al Futtaim, Member, Atlantic Council’s International BoardInvestor, Author & Global Thought Leader
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Matthias Schranner
CEO
Schranner AG
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James Atkinson
Vice President, Thought Leadership
SHRM
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Anja Petrovski
Chief People Officer
Al Nabooda Automobiles
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Nasya Burke
Brand Strategist, Speaker & Founder
Nasya’s Narrative
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FireWorks HRM provides smart HR solutions in recruitment, outsourcing, and outplacement to help businesses build strong teams. We also offer expert-led HR training and business consulting to align HR strategies with company goals. Whether you're scaling, restructuring, or developing talent, we're here to support your success.
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